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speaker

Mary Rogul

VP of Sales at Crayon

As a leader in the GoToMarket, Enterprise SaaS space, Mary has most recently advised and worked directly for Crayon, an early stage, market intelligence platform based in Boston, where she was responsible to build and drive a world-class team of account executives to include, SMB, Mid-Market and Strategic Enterprise accounts.

Tactically, Mary spearheads premier accounts for her clients, building out territory and account plans, bridging the gap within these account with influencers through decision-makers for well thought through execution and delivery of software and services goals. Mary's expertise is clearly defining who she sells to and the specific approach to take to sell to the buying persona.

Recent engagements include driving platform alignment, implementing strategic software and service initiatives with Cerner Healthcare and PriceWaterhouse Coopers, LLP. The major contributions within these assignments are nurturing key relationships and engendered strategic partnerships that led to a much deeper understanding and support of their overall business initiatives.

As a HubSpot alumna (2009-2015) Mary was part of the Enterprise Scale-Up from 2011 through the public offering in 2014, bringing to her client base a successful track record of more than 20 years that includes high profile sales leadership expertise and recognized sales achievements in the B2B high tech, healthcare, and financial services industries.

A frequent speaker and panelist for Women in Sales Leadership and Women in Tech (recently voted Top 20 Women to Watch by SMLA), Mary specializes in the formal development and execution of strategic alliances and programs that add significant value to the customer relationship.

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